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  • 5 Questions to Generate Velocity and Beat the Competition

    5 Questions to Generate Velocity and Beat the Competition

    ByNeil Andersen February 24, 2021June 1, 2021

    Leaders know that to compete they must go further and get there faster, but a straight line is not always the fastest route.

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  • Six Ideas to Improve Your Cold Calling Outcomes

    Six Ideas to Improve Your Cold Calling Outcomes

    ByNastran Andersen September 5, 2020June 1, 2021

    Cold calling can be tough. But there are so many ways to improve your outcomes and make it easier on yourself. Here are six of our favorite ideas that we’ve learned from our many years in sales. They’re all easy tips that will help you improve your cold calls and get more appointments. 1. Prepare…

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  • Are you qualifying your clients the right way?

    Are you qualifying your clients the right way?

    ByNeil Andersen August 11, 2020June 1, 2021

    In his Solution Selling Fieldbook, Keith Eades provides a great analysis on what he calls the “Myth of Qualification.” Most sales professionals are familiar with the concept of BANT (Budget, Authority, Need, Timing) – the acronym has been around since the early 1960’s. It is often used as a method to determine the ability and likelihood…

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  • No Punching Below the Belt

    No Punching Below the Belt

    ByNeil Andersen May 1, 2020June 1, 2021

    When faced with direct competition we have a natural tendency to discredit or devalue our competitors.  In the heat of the battle, it’s human nature to think “If my competition looks worse, then I will look better.” Nothing could be further from the truth when it comes to selling.   It’s a sign of weakness to…

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  • Mornings or afternoons – when are your clients most honest?

    Mornings or afternoons – when are your clients most honest?

    ByNastran Andersen February 23, 2020June 1, 2021

    It’s negotiation time, and you’re working to schedule an onsite meeting with the client to review the contract. Or maybe it’s the end of the quarter and you’re confirming with your sales team which deals are actually going to close. If you want the most straightforward answers to your questions, you better make it early…

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  • Diagnose Before You Prescribe

    Diagnose Before You Prescribe

    ByNastran Andersen January 8, 2020June 1, 2021

    Your doctor would never write a prescription or perform an operation without diagnosing you first. You show up with your symptoms, your internet research and advice from all of your friends and family, but ultimately your doctor is the one who will determine what’s really wrong and will proceed with the appropriate treatment.  It’s no different…

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Too many leadership teams are losing time, people, and resources on well-intended ideas that never seem to come to fruition. At A5 Advisory we help you turn strategy into outcomes so your company wins.

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